Congratulations to the 2-year COO-L FOOD microproject which closed at the end of last April. It is the second Interreg VA France (Channel) England project to close.
The aim of the project was to encourage consumers to change their food habits to contribute to a healthier planet. The partnership has developed a tool to encourage consumers to adopt more sustainable behaviours in relation to food consumption and food management, helping them to save money and reduce their carbon footprint.
The tool enables consumers to make one or more food commitments, such as ‘eat 5 vegetarian meals in a week’ ‘do not waste food’ or ‘buy local, seasonal and organic’. More than 1,500 consumers have used the dedicated website coolfood.net to track each week their financial gains and carbon savings thanks to the ‘commitments’ they have made.
A transfer kit has also been created to train ambassadors (charities, public authorities) including the role they have in using and promoting the tool for their own targets. In addition, the partnership had the opportunity to promote the tool to thousands of people during various events in the Channel area. It is also possible to take up the challenge directly on the website http://coolfood.net .
The project was approved under the specific objective of Low Carbon Technologies and had a budget of €474,193, of which €379,354 of ERDF funding from our Programme (80% intervention rate).
COO-L FOOD was led by French Lead Partner Al'terre Breizh, with two other UK partners, Cornwall Food Foundation and Peterborough Environment City Trust.
The outcomes of this 2-year project are very positive: the objective to reduce carbon footprint has been achieved - COO-L FOOD has contributed to reducing carbon emissions linked to household food by 399T, it is the equivalent to almost 400 return journeys from Paris to New York! The project also achieved a potential financial gain per beneficiary of €1375.