SMEs in the FCE area offer unique and specialised agro-food products but they lack the expertise and confidence to export. They need technical and operational support on their journey to sustainable cross-border export.
The project E-Channel will provide a cross-border export e-platform to support SMEs (mainly Agro-Food) in the FCE area to grow their business through cross-channel export.
By pooling technical expertise and country-specific cultural market knowledge, the two partners of this project will create a unique export focused e-commerce technical solution for participant SMEs: The E-Channel Platform will support SMEs with E-Channel Platform tools, and will be adapting their e-commerce strategies through a UK & FR launchpad. The tools and technology used by SMEs on the E-Channel Platform will be unique to them, based on their initial export readiness, their development stage and the best e-markets for their products. Launchpads will ensure SMEs integrate their online presence with export services appropriate to their product range and scale of operation.