Vista AR

Visitor experience Innovation through Systematic Text Analytics and Augmented Reality

VISTA-AR

Specific Objective Natural & Cultural Heritage
Project Budget €7,826,353
ERDF Amount €5,409,483
Duration 02/2017 - 01/2021 (48 months)

Description

Project Vista AR will develop and implement a range of exciting augmented reality (AR) and virtual reality (VR) experiences for a number of tourist attractions in the South of England and the North of France.

The project will work closely with Exeter Cathedral and Fougères castle in France, to develop an understanding of visitor experiences, create new VR and AR digital tools, and explore new business models and opportunities presented by digital technology.

VISTA AR will explore the use of different digital devices to create new visitor experiences. Virtual reality helmets, tablet and smartphone devices, and immersive room experiences will be used to bring history to life, allowing visitors to meet characters from the past and providing access to inaccessible heritage artefacts.

Once developed the digital tools will be used to create new digital experiences in a further four locations; the National Trust Tin Coast, and South West Coastal Path in the UK, as well as the Lorient Submarine Museum and the Gardens of Valloires in France.

The tools developed by the project will be made available to other UK and French cultural heritage sites on a cloud-based system where they can be easily accessed and adapted to the needs of each specific heritage location.

The project is a major step in providing cultural heritage sites with an effective way to enhance visitor experiences while increasing visitor numbers and revenue.

Lead Partner

en
University of Exeter
Devon, England

Project Partners

fr
École Européenne Supérieure d'Art de Bretagne
Ille-et-Vilaine, France
fr
Conseil Régional de Bretagne
Ille-et-Vilaine, France
fr
Commune de Fougères
Ille-et-Vilaine, France
en
Bournemouth University
Bournemouth and Poole , England
fr
CESI
Seine-Maritime , France
fr
NEOMA Business School
Seine-Maritime , France
en
Exeter Cathedral
Devon , England