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Major tourism project approved


Experience photo Cromer and Overstrand beach Trail24


FCE Programme has approved a €23.3 million project to promote off-season tourism, the largest amount we have awarded to a tourism project.

The four-year EXPERIENCE project aims to promote new tourism ‘experiences’ between October – March, increasing the number of visitors and overnight stays during the off-peak season.

Norfolk County Council is leading on the project, which has been awarded €16 million in ERDF funding by the programme under the category Natural & Cultural Heritage.

It stemmed from our ‘targeted lab’ on Tourism last year. This event brought together experts from across the UK and France to help them develop partnerships and project ideas about how to boost tourism throughout the Channel area.

EXPERIENCE aims to attract more than 20 million additional visitors to the Channel regions of France and England by the end of the project, and approximately 44 million after a further five years.

Project partners:

Norfolk County Council, Kent County Council, Visit Kent, Pas de Calais Tourisme, Département Pas-de-Calais, L’Agglomération de la Région de Compiègne, Côtes d’Armor Développment, Morlaix Tourism, University of Surrey, Cornwall Council, Cycling UK, National Forest Office, Morlaix Communauté, Brittany Ferries.